Design Thinking / HCD is a methodology being used by businesses, organizations (including leading brands such as IBM, Target, SAP, Proctor and Gamble and Intuit) as well as collaborative teams all over the world. It is being taught at leading universities including Stanford and Harvard. Why all the hype? Design Thinking is a way to rapidly develop innovative solutions to problems grounded in the deep understanding of an end user’s needs. Bringing design thinking into an organization will ignite transformation, engagement, and impactful change moving forward.